I liked the idea of using lines to make connections that build images. I felt this would make a nice metaphor for the software's method of connecting different information sources to build a picture of future trends.
After some testing, I found that overlaying these sequences during transitions would reinforce the idea of linking disparate information while adding visual interest, providing smoother, more satisfying transitions.
For the colour I went with a narrow, pastel palette. I was aware that the software used google maps as part of it's UI, and I wanted the colours to complement the website as much as possible without mimicking. I used an off white background and grey outlines to soften the feel of illustration and make it a little more friendly.
The whole piece was designed and animated by myself in 6 days.
Explainer Video for Ascendr software by 360i.
Producer: Rebecca Little @ Agile Films
Direction, Illustration, Storyboarding, Animation: Sam Bevington (thebevlak.com)