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I was asked by the lovely people at Agile Films to come up with an interesting way to showcase their client's new trend forecasting software, Ascendr.
I liked the idea of using lines to make connections that build images. I felt this would make a nice metaphor for the software's method of connecting different information sources to build a picture of future trends.
After some testing, I found that overlaying these sequences during transitions would reinforce the idea of linking disparate information while adding visual interest, providing smoother, more satisfying transitions.
After some testing, I found that overlaying these sequences during transitions would reinforce the idea of linking disparate information while adding visual interest, providing smoother, more satisfying transitions.
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![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/4faca8d4-2aa0-4b76-b093-ee50a279e9f8_rw_600.gif?h=5fe5cbcf6c9ee9fb9b4dbc609e3da7e7)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/e15c4197-e985-40ce-b3fb-14df7681832c_rw_600.gif?h=88205f5197246fee5067bf3aa4d7bf87)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/90788d47-ae16-4be3-9008-d482e3bef314_rw_1920.jpg?h=6b6daf08877817855363a34a0b1160a4)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/5a3c1f09-6023-4054-a9f7-9b9604faec48_rw_1920.jpg?h=b5dc3d33fa91f9f2eb657ca7babe654c)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/41cd7a2f-30e6-400f-801b-c4e0f8eeef14_rw_3840.jpg?h=c576a79f2e5c459435fe0e933c49d070)
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For the colour I went with a narrow, pastel palette. I was aware that the software used google maps as part of it's UI, and I wanted the colours to complement the website as much as possible without mimicking. I used an off white background and grey outlines to soften the feel of illustration and make it a little more friendly.
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- Storyboard Frames -
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/bae61a8a-e39b-4834-9ec5-0fa270261796_rw_3840.jpg?h=f5527afe4e7bd0f65f419196ef5729f5)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/737113d8-0a4d-4d15-b51e-52e87d642ee0_rw_3840.jpg?h=e7c7a1880b19f68a2a6b832920645b65)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/6041e1a6-3bec-4658-a809-2c850e41a556_rw_3840.jpg?h=36e1f9828eee7fab97d4948c16813b86)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/4fc8c2d8-3f7c-401e-ab27-45c33cc289d8_rw_3840.jpg?h=44615b7105af0cef9300de9980f5b9ce)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/69ee67ca-83e0-4686-8594-604cf633d04b_rw_3840.jpg?h=74098a72551a6f6c8cd19ef0adc6c338)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/553186b7-c1bd-4ee2-baa9-e286309dadf4_rw_3840.jpg?h=a71cfefaeb4b167d6c6dc905fa7d7351)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/70d63570-80ff-4e90-889e-e3755d9035bd_rw_3840.jpg?h=807f7a0588cd1687f5a116f575c88b96)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/61399fd9-f879-4fd1-86f1-8e33a290a2dc_rw_3840.jpg?h=5c339e0fc6634fda6f8a024812cdbeb1)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/fb84ac31-e337-4277-a9e3-0fe9f0ae45da_rw_3840.jpg?h=13c490291cc70e86a10f58e2c4e680f5)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/b0bf4a1c-de60-4d80-bcae-4ad59c3de9be_rw_3840.jpg?h=36a954fc85aa0763344532fd27d4d1e6)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/eff07bb1-f90a-414e-a821-538038836c5a_rw_3840.jpg?h=fd636e4f3f52104765247a789dea44f4)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/5f0c0289-3de2-43c4-977c-7a33b29178af_rw_3840.jpg?h=960a158211f854535ab0e06120438257)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/05b09539-98e4-4969-9955-2b183b178bbd_rw_3840.jpg?h=2f3c5a49aaa6a0aedb0bdf6ae0ddd161)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/b077e8c9-cb5b-40dd-95b6-c1ebb3bef5ab_rw_3840.jpg?h=8536d3a688891e77f2fca0bb9aab003c)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/03eb6e5d-87c6-4bf8-acc1-a44cbf5510ef_rw_3840.jpg?h=768be3c8229eac6d77ffaba91bd469a0)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/5488517d-dc68-4a49-9636-5e86d5e87adc_rw_3840.jpg?h=6c999fc9d0b1c336007dee8894a2e0d3)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/ebf98fab-b7aa-4ece-b684-181161565a91_rw_3840.jpg?h=67030108824439e1efca968695885474)
![](https://cdn.myportfolio.com/1d24b8386f7d137096adc664285274fb/03724804-817d-41a3-b7e5-78a45ff23cfb_rw_3840.jpg?h=f6450892a8a0048f7d010235c8f16304)