Sam Bevington - Picturehouse Ident

-

I was brought in to help out the talented folks at Picturesmith with a lovely animated ident for Picturehouse cinemas. Picturehouse cinemas have quite a unique feel and tend to play more unusual titles and have more glamourous decor than your average cinema.

-

This ident tells the story of two friends visiting the cinema, whose other customers are famous fictional characters from the movie world - some of the other guests include Totoro, Mary Poppins and Laurel & Hardy.

To create the film, they asked me to animate the characters in 2d using after effects. We then created character sheets where we rendered out every moving element on a single sheet, which was then cut out of coloured paper and animated on a multiplane camera, replacing each papercut model for every frame of movement.

A huge effort from everyone involved on this and came together really well!

-